How to write articles using good keywords?

This article is the sequel to " How to choose keywords for referencing the site? " , so if you're too lazyhave not had time to read the previous article, I remind you that: 
- it is essential to think about what keywords associated with each page ... and therefore avoid cannibalization SEO (have several pages positioned on the same keyword .) 
- have a clearly structured site with keywords "hierarchical" vertically ... A page that receive more "juice" can be optimized in a more competitive keyword page a fourth level that could be positioned on an expression nests with his mother but relevant page. 
- I proposed an Excel template to make your tri and I also presented several tools such as the Search tool for Google Adwords, Google Trends and other to refine your search ... 
- verify that your keyword list is relevant in relation to your content 
- to analyze the level of competition and therefore feasibility.

1) Write to the engines or for your readers?

If you are a blogger of "The World" or the author of a small site emerge, your approach will be different but your pen should not be conditioned by the SEO and must also not be too traditional ... 
for now me the answer is clear: READERS> = ENGINES . It is possible to combine the pleasant with the useful with writing a popular internet users and search engines . 
The world of Black Hat has always fascinated me, but I always stay on the side "white" force even if j 'I sometimes benefits "black" during the long, cold winter nights ... More seriously, today, SEO copywriting should be natural and clean , write for your readers first before thinking of robots. 
Since the introduction of Google Panda in particular, the search engines are more efficient for defects of over-optimization so if I can give you a tip, write your content in a natural way without abusing ...

2) Do not be "Keyword Centric"

Do not repeat your keyword whenever you have time, Google's robots are not Alzheimer's patients ... 
Sometimes when I read articles, I feel that the author has copied his word Key and he fell asleep CTRL + V before publishing ... Do not try at all costs to get a "good density" of keywords in relation to the total number of words on your page ... 
When you write your content, do not focus only on a keyword, take a step back and show that you have mastered your theme globally speaking related subjects with a more or less direct relationship with the key phrase base . Use thematic relations, a large lexical field related to your topic, not your keyword will help you in your quest for the top spots. Search engines will be able to position your product more intelligent and sustainable and associations keywords unexpected ... To illustrate these few sentences, here is a concrete example of an expression "wall tile" Don'ts: - tiling wall, wall tile, wall tile, wall tile, etc..

To do:
- wall tiling, tiles, siding, ask the bathroom tiles, wall system installation, tiling etc. clip.

3) Place your keywords on your page

Once I chose the keyword on which shaped my writing, I prefer to write my first text to the userwithout really thinking about SEO. Then I read it again a few hours later to correct mistakes and I add a dash oflemonSEO is no exaggeration to not make it too acidic ... (I said that this metaphor was in no case reference 'site Eric Dupin  )

Important positions of a page where it is important to treat (and not "exaggerate") its SEO optimization are: 
- the title, 
- description (even if it does not have a direct influence) 
- h1 ( the title of the page) and subtitles (h2, h3 ...) 
- the body of the text 
- images ...

Here is an example of the structure of an optimized expression "how to create Facebook tab item? " :And here is the result: (The positioning of a page is not only related only to "On Site factors" but we're not going to start talking about backlinks, Link Popularity of this article here or might not Finally ... Here's an article that lists all Onsite and Offsite SEO factors ) in the text I always try to use my key phrase using synonyms and terms correlated with its lexical field to the theme. Like the picture above, you will notice that even if it is "optimized SEO", the reading should be (in theory) nice and understandable. There is no forced, unnecessary over-optimization reading rehearsals ...

4) Internal links and outbound links

On your page, do not hesitate to make good internal links and outbound links useful to add value to the reading . 
For internal links, use good anchors containing the key phrase of the linked page. If I wanted to link to my homepage I would use the phrase "  web marketing consultant  "or"  web marketing expert "rather than"  click here ". This carefully chosen anchor text is important because it permettera: 
- to improve usability for the user knows where it will arrive by clicking on the link 
- to improve the positioning of the linked page on the anchor as it will bring the juice and the relevance of this key phrase.

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