1.) Asking A Little Goes A Long Way... For Conversions
2.) Personalization Makes People Satisfied Customers
3.) Head Starts Lead to "First Place" Loyalty
4.) Admitting Your Faults Works When You Highlight Strengths
5.) Urgent Calls-to-Action Only Work When a Solution is Given
6.) Don't Listen to People: They Like Being Labeled!
7.) "Instant" Gratification Makes People Move
8.) Chest Pounding About Low Prices Can Decrease Conversions
“We didn’t tell people to make a comparison; they did it on their own,” said Simonson.
“And when people make these kinds of comparisons on their own, they are very influential.”
“The mere fact that we had asked them to make a comparison caused them to fear that they were being tricked in some way,” said Simonson.
9.) Sell Customers on Time Benefits, Not Money
“Because a person’s experience with a product tends to foster feelings of personal connection with it, referring to time typically leads to more favorable attitudes—and to more purchases.”
One explanation is that our relationship with time is much more personal than our relationship with money.
“Ultimately, time is a more scarce resource—once it’s gone, it’s gone—and therefore more meaningful to us,” says Mogilner.
“How we spend our time says so much more about who we are than does how we spend our money.”
10.) If You Give Too Much, You'll Get Less in Return
If people don’t know where to go, they will always find an exit. -Rafal Tomal, Lead Designer of Copyblogger Media