Before we get started I want to let you know that some of the most popular link building strategies can be considered as grey-hat methods for SEO, at least that what Google says in their guideline.
That is the reason why they update their algorithm so often! Google wants to ensure that the user can get what he wants. For that matter, Panda update was mainly focus on getting rid of low quality content, while Penguin took special attention at low quality links.
In 2012 everything has changed, but I like to think that it was a good change.
But here is a
question!
Which link building strategies are worth trying after the updates?
I will give you some fresh ideas about spreading your content in 2013!
So, without any further to do, here we go!
Special Link Building Strategies for SEO!
One of the best link methods for 2013 is about getting links from social media!! But please, real users! Since the updates you have to look carefully at link diversity, or better put, IP diversity. You want to use social media so that people interested in your content actually want to share it without being asked and that is the fastest way to increase page rank.
Mainly you should focus your efforts on Twitter and Facebook both networks are a great way to generate social signals. But do it right, ok! If you are only sharing your own content, it doesn’t seem natural! Regular users really share what they find interesting; something with that WOW kind of feeling or “Oh, I didn’t know that!! Thanks!”
Before I talk about content creation let me give you some practical methods to be implemented right away! This is one of my link building strategies and you can use it too!
Link building with your Twitter Profile!
I will not cover Facebook on this post, but Twitter… I think is worthwhile.
- First you have to optimize your Twitter profile for link building purpose. Just go to Twitter settings > profile and create your own… do you want an idea, just take a look at my Friend profile!
Then go to the following sites… it is going to take a while, but believe me, it is worth it!
You are doing this to increase you influence!
If you want to use good link building strategies after Penguin this is a great tip: you have to aim to be an influencer! By using these services your Twitter profile will gain more exposure and you can even use some of the best online marketing tools to get better results, but that is not enough.
So, now let’s see one of the TOP link building strategies in 2013 and how you can start to implement it as soon as possible!
- Creating world class content!
Yeah! This is never going to change but I will give you my personal hint of what you can do to create high quality, five starts type of content. Just bear with me for a moment, ok?
Well, I like to follow one of the most famous Tony Robbins quotes:Do your best and forget the rest!
Start to apply this!
When I am writing, I do all I can to create the best article for whatever topic I am involved with. You don’t have to worry about length or optimization that much.
Your first focus MUST be on creating the best article possible for that moment. But this is not enough. You also have to be personal!
People are craving for connection; being more personal makes them think as they are talking to a friend and that is the type of connection you want with your audience. A friend will do you a favor, right? Like share your content for instance? But that is also not enough.
Here is my hint:
- In order to create great content you have to have your own resources!
Look, if you want to stand out, you have to stop doing what everyone else is doing. So, when you are considering writing about a topic, stop googling about the topic. That is what everybody does! Stop it! You have to have your ownreliable resources for writing.
Actual Step: Use your RSS reader and select the best blogs, sites, authors related to your niche and create your personal search. Then you can put together some of the best information they are providing and add your views related to the topic. Because, think… this article is about link building strategies, but when you google it you will find mostly SEO strategies that people are sick of, such as, guest post, directory submission, article marketing, blog and forum commenting and the list goes on! Everyone knows about these link building strategies, reason why I am not even considering add these alternatives on this article.
This is one of the top SEO link building strategies for the years to come. Create the best content you can!
And then, make your social media buttons obvious! You want people sharing your content, make it simple!
What else can I do after Penguin Update?
Ok! Be personal and be original But maybe you have done something wrong in the past, so it is time to cover link building strategies after penguin.
In order to make your site Google-Proof after penguin and panda updates follow these steps:
- Start removing low-quality content inside your website. A hint here is to use Google Analytics and look for pages with low pageviews.
- Do the same if you have syndicated your content via blog networks, article directories or website 2.0 (hubpages and squidoo). Review your content and just keep what is high quality without being repetitive!
- Do an inbound link analysis to pinpoint poor quality or weak links and then use google disavow links to get rid of these links!
My final thoughts about link building strategies for SEO is about diversifying your anchor text when syndication your content through web 2.0 websites and also, reverse engineering to identify links point to your competitors. You can use Semrush or even Google operators to do this!
Syndication via Hubpages is still a good strategy, but like I said at the beginning, link building strategies in general, accordingly to Google guidelines can be considered a grey-hat technique, so be aware of that!
This is it for now! I hope you like my article and if so… please share it!!
Thank you guys!! Visit Again...See you next time!!
COMMENTS